Welcome to the spooniverse.
Spoonfuls
Cereal Bar Scope of work:
+ Branding
+ Copywriting
+ Advertising campaign
+ Illustration
+ Brand identity
+ Art direction
+ Name + logo
+ Packaging design
Question:
How can eating cereal become an experience that happens outside of the home?
Answer:
Spoonfuls is a fast-food breakfast restaurant that serves healthy, eccentric cereal flavors to add a dash of fun and color to your mornings. Spoonfuls creates an immersive experience that pays homage to cereal’s mysteriously religious history through classic religious verbiage intertwined with a playful sense of fantasy.
Advertising Campaign
This advertising campaign ties back the humorous history of the breakfast staple by juxtaposing absurdly giant displays of cereal amongst wonders of the world. By comparing the greatness of Spoonfuls Cereal Bar with the greatness of well-known destinations, Spoonfuls cements itself as a grand, great, and wonderfully epic cereal alternative.