Disaster incoming!
Pity Pets
The Tough Love ToyScope of work:
+ Package design
+ Illustration
+ Creative strategy
+ Copywriting
+ Name & logo
+ Structural design
Question:
How can we comfort others through hard times in a way that is lighthearted but still empathetic?
Answer:
Pity Pets is a stuffed animal gag gift line that encourages friends to make light of each other's problems through a combination of sarcastic comfort and witty humor.
Overview
Sometimes life sucks! Every day there are a million ways things can go wrong and daily disasters are inevitable. We all want to be there for our friends when things get rough, but what about when life goes so wrong you can’t help but... laugh? Through a cast of comforting but comical characters that seem to always be at the edge of a crisis, Pity Pets makes the lows of life feel universal and a bit less dramatic.