Ashley Girouard

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The future is fruit-fueled.



Formula F Suco

Fruit-Fueled Racing
Scope of work:
+ Event branding
+ AI prompting
+ Creative strategy
+ Copywriting
+ Advertisement campaign
+ Web presence
Question:
How can a new fuel be introduced to Formula 1 to bring awareness to alternative fuels and innovation in the automobile industry? 


Answer:
Formula F Suco is a Formula 1 race set in Brazil that utilizes biofuel made from fruit waste to power the event. This allows for a reduction of food waste in one of the biggest fruit-producing areas of the world, as well as more recognition of alternative fuels.



Advertising Campaign




Branding



Overview


Formula F Suco is a Formula 1 racing event that taps into the innovative spirit of Formula 1 and introduces a new sustainable fuel; biofuel made from fruit waste. By harnessing the badass, energetic nature of Formula 1, Formula F Suco aims to make a splash in the history of racing through unquenchable imagery. With fizzy, bubbling textures, explosions of juices, and liquid set into motion, Formula F Suco paints an image of fruit fuel that is fast, fearless, and cutting-edge, connecting innovation with the existing edgy voice of Formula 1.  
AI Prompting

This project was used as an exploration into the generative artificial intelligence program Midjourney. Many of the images in this project were created through the program using meticulously crafted prompts. Below are some examples of prompts that were used to curate and art-direct the images for this project.

“Create a photograph in this style of a lemon zooming past the screen from left to right. Have it look like it is moving super fast, with motion blur and watery yellow juice swirling around it that is all moving aggressively to the right. Have the lemon moving so fast that you almost can’t tell that it is a lemon due to the speed distorting it so much. Have the background be in black and white, but have the background be clean and sleek. The focus is on the lemon zooming by.“

“Create a black and white photograph tinted a mustard yellow color. Have the photo be of a Formula 1 car driving on the track. Have the photo be a close-up of the car from the front. This photo should be in high contrast, with the blacks really accentuated. overlay this photograph with a splash of bubbly, fizzy, liquid that looks like juice. Make this liquid a transparent mustard yellow. Add a lot of bubbles. This photo should be realistic, have a clean, controlled look to it, and be editorial in nature.”

“Create a photo of a lime green Formula 1 car with a black and white background. Have a green, fizzy, bubbly liquid swirling aggressively around the Formula 1 car, and have guavas, orange slices and bananas floating around the air and in the liquid juice that is swirling around the car. The car should be sitting still but the juice swirling around and the fruit should have a feeling of aggressive motion to it. Super speed and energy are the key feelings that this photo should provoke.”

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