The future is fruit-fueled.
Formula F Suco
Fruit-Fueled RacingScope of work:
+ Event branding
+ AI prompting
+ Creative strategy
+ Copywriting
+ Advertisement campaign
+ Web presence
Question:
How can a new fuel be introduced to Formula 1 to bring awareness to alternative fuels and innovation in the automobile industry?
Answer:
Formula F Suco is a Formula 1 race set in Brazil that utilizes biofuel made from fruit waste to power the event. This allows for a reduction of food waste in one of the biggest fruit-producing areas of the world, as well as more recognition of alternative fuels.
Advertising Campaign
Branding
Overview
Formula F Suco is a Formula 1 racing event that taps into the innovative spirit of Formula 1 and introduces a new sustainable fuel; biofuel made from fruit waste. By harnessing the badass, energetic nature of Formula 1, Formula F Suco aims to make a splash in the history of racing through unquenchable imagery. With fizzy, bubbling textures, explosions of juices, and liquid set into motion, Formula F Suco paints an image of fruit fuel that is fast, fearless, and cutting-edge, connecting innovation with the existing edgy voice of Formula 1.
“Create a black and white photograph tinted a mustard yellow color. Have the photo be of a Formula 1 car driving on the track. Have the photo be a close-up of the car from the front. This photo should be in high contrast, with the blacks really accentuated. overlay this photograph with a splash of bubbly, fizzy, liquid that looks like juice. Make this liquid a transparent mustard yellow. Add a lot of bubbles. This photo should be realistic, have a clean, controlled look to it, and be editorial in nature.”
“Create a photo of a lime green Formula 1 car with a black and white background. Have a green, fizzy, bubbly liquid swirling aggressively around the Formula 1 car, and have guavas, orange slices and bananas floating around the air and in the liquid juice that is swirling around the car. The car should be sitting still but the juice swirling around and the fruit should have a feeling of aggressive motion to it. Super speed and energy are the key feelings that this photo should provoke.”